Analysis
Why it is necessary?
First, to determine the starting point and the current situation in which your site is.
The permanent modification of the algorithms of the search engines affects the positions of each site. Optimization strategies that have led to success become ineffective and the website begins to lose positions on key searches.
SEO analysis allows the assessment of the quality of the optimization, clarifies the factors that adversely affect the positions, analyzes the content and detects possible duplicate addresses and pages, specifies and expands the list of major targeted searches that has to be included in the semantic core.
Thus, the analysis of this first stage is crucial.
Second, to identify why your site does not work effectively or why visitors do not make purchases or the purchases are minimal.
If the positions of the site are not good or if they are good but do not achieve the desired objectives there is a need of change. Waiting for a change that will happen by itself is a mistake. At this point many website owners resort to decisions related to advertising. Yes, advertising will increase traffic to your site, especially if it is correctly targeted and ad networks that have shown their qualities are used. But the basic problem cannot be overcome by advertising.
First you need to improve the relevant parameters, elements and details of the website and only then to use advertising.
When a SEO analysis is needed?
- When you start a new project and you need expert advice.
- If your website does not achieve the intended objectives.
- When the position of your website falls continuously.
- When you have done all you deem necessary, but positive trends are not observed.
What do we do?
We check all factors related to the performance of your site and inform you what and in what way you should change to increase your sales.
Analysis of your website includes:
- Website architecture
- SEO audit
- Traffic
- Web site structure and navigation
- Web site usability
- Selling Points and Landing pages
The analysis is performed for 30 working days, and upon completion you receive a report of 10-12 pages with practical recommendations for changes or improvements of separate components of the structure of the site aiming to increase its effectiveness.
It requires the installation and use of codes of two legitimate analytical programs of leading legitimate search engines. If the server does not have such possibilities or for some reason you do not wish such programs to be placed, such analysis is not performed.
In order to be able to make the best analysis of your website it is necessary to give us all the information available, namely:
Access to the website administration panel (login name, password, address to access admin panel).
Access to statistics or counters, if available.
Information about what changes and what actions you have taken before the website has entered into sanction or the deterioration of the positions in ranking (changes in GWT, buying of links, change of hosting, installing of plugins, change in navigation, etc.).
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It is important to understand that search engine algorithms are constantly changing. The environment in which your website is positioned becomes more competitive, so do not make compromises to exclude audit and analysis of your website from the list of required elements for development.